IceHook
Interactive air hockey attraction

Turn classic air hockey into a high-revenue showpiece

Real puck. Real air hockey. Supercharged with AR battles, LED effects, 5 game modes and analytics — engineered to charge more per play, bring guests back, and pull crowds to your venue.

From €9,000 + subscription or €18,000 full license

Produced by UTS since 2009
Installed in 60+ countries
2-year warranty
Worldwide delivery
Made in Bulgaria (EU)
Dedicated technical support

Premium

price per play vs. classic tables

5 modes

drive repeat visits and upsell

45–90 FPS

smooth, high-end visuals

60+

countries already running UTS gear

Real puck. Real air hockey.

The real puck that powers the show

This is genuine air hockey — a real puck gliding on a real air cushion. But the puck also drives the projections: every hit, movement and goal triggers visual effects, sound and lighting. That's the difference between a game and an attraction.

  • A real puck on a real air-cushion field
  • Patented puck & striker recognition — no blind spots
  • Every strike triggers AR effects, sound and lighting
Payback in 30 seconds

How much can IceHook earn in your venue?

IceHook is priced as a premium attraction, not a commodity table. Estimate monthly revenue and payback period for the Access Plan or a Full License — then get a full report by email.

No commitment. Adjust the numbers for any plan or purchase option.

  • Set your price per play and sessions per day
  • Compare Access Plan vs. Full License
  • See estimated monthly revenue and payback
Why venues choose IceHook

Not another table. A reason to come back.

Charge more per play

AR projection effects, interactive visuals, reactive sound and event-driven lighting make it feel like a brand-new attraction — so guests happily pay a premium price.

Bring guests back

Five themed modes with different pacing and goals create the 'one more round' loop and a clear reason to promote 'come try another mode'.

Pull crowds & boost prestige

The novelty and AR effect gather crowds, turning IceHook into a center of gravity that lifts your whole space and foot traffic.

Always up to date

We ship two new games every year and keep the software fresh, so your machine never feels old and keeps attracting players.

Classic air hockey vs. IceHook

Why IceHook is worth more than a standard table

 
Classic air hockey
IceHook
Game variety
One game mode
5 themed battle modes
Effects
Basic lights & sound
AR projection + LED + reactive sound
Novelty
Low — guests have seen it
High — crowd magnet & social hook
Pricing power
Commodity price per play
Premium price per play
Analytics
None
StatLine analytics & app
Updates
Static forever
New games & software updates
Role in venue
Just another machine
Anchor attraction
Professional-grade hardware that runs all day
Built to perform & endure

Professional-grade hardware that runs all day

A patented puck-and-striker recognition system, laser projector, vandal-proof metal housing and dual air pumps deliver crisp visuals and reliable, high-traffic operation.

For which places?

Built for high-traffic entertainment venues

IceHook is ideal for entertainment centers, gaming zones, cinema waiting areas, family cafés, malls, hotels and guesthouses, trampoline centers, activity parks, airports and offices.

Family Entertainment CenterArcade / Game zoneShopping mallCinemaHotel / ResortTrampoline parkBowling / BarAirport / TransitOther
Two ways to get IceHook

Lower upfront cost, or full ownership

Start with an Access Plan to cut your upfront investment in half, or buy a Full License for complete ownership.

Compare plans & pricing
Let's talk numbers

Get a revenue estimate for your venue

Tell us your venue type and target price per play. We'll suggest the best plan and share a payback estimate, layout requirements and a demo video.

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